Be the first practice mums find
My Maternity Friend has just launched. Mums use it to track their pregnancy, recognise warning signs early, and find the care they book. List now and you are in the directory from day one.
Just launched · Works offline, on low data and low battery
Be found the moment she chooses
When a mum decides where to book her antenatal care, she searches by area. Your listing puts your practice in front of her at that decision, not after she has booked elsewhere.
Bookings straight to your dashboard
On Professional and Enterprise, mums send appointment requests in-app. She requests; you confirm or decline. No missed calls. No phone tag. No lost bookings.
First in, first seen
Early providers build their profile and reputation before the directory fills up. And because we have just launched, your feedback goes straight to the team building the product.
Your care doesn't stop when the signal does
Warning signs don't wait for appointments. They show up in the weeks between, and in areas with patchy coverage, costly data, and unreliable power, most apps go dark exactly then. My Maternity Friend was designed from its core to keep working.
Works with no signal
Check-ins, pregnancy tracking, and warning-sign information all work offline. Everything syncs the moment she reconnects. Nothing is lost.
Barely touches her data bundle
Built to use very little mobile data, so staying informed about her pregnancy never competes with airtime or the household budget.
Barely touches her battery
Optimised for very low battery use, so it keeps running on entry-level phones and in homes where charging is hard to come by.
For your practice, that means mums who arrive having tracked their symptoms, knowing what's normal, and knowing which questions to ask, including the mums who live furthest from your door.
Start small. Grow as the bookings do.
Essential
Get discovered. Basic profile and search visibility.
Professional
Receive and manage appointment requests in-app.
Enterprise
Featured placement, verified badge, advanced analytics.
Pricing
Essential
- ✓Profile page with photo, bio, services, location
- ✓Appear in search and directory results
- ✓Mums can view contact details
- ✓1 service listing
- ✓Basic analytics (profile views)
Professional
- ✓Everything in Essential
- ✓In-app appointment request system
- ✓Receive and manage booking requests via dashboard
- ✓Up to 5 service listings
- ✓Mums can rate and review your practice
- ✓Priority placement in search results
- ✓Email notifications for new bookings
Enterprise
- ✓Everything in Professional
- ✓Featured placement (top of search, homepage carousel)
- ✓Unlimited service listings
- ✓Verified badge on profile
- ✓Dedicated account support
- ✓Advanced analytics (booking conversion, rating trends)
- ✓Option to run promotional offers to mums
Frequently asked questions
Who is this for?
Clinics, hospitals, private midwives, consultant obstetricians, antenatal class providers, doulas, and pharmacies. Any practice offering maternity care can list.
Is this only for private providers?
No. We welcome both public and private practices. Any provider offering antenatal or postnatal care can join.
Which countries are supported?
We have just launched, starting with Zambia. More countries will follow, list your interest and we will let you know when we launch in yours.
How do mums book?
Professional and Enterprise tier providers receive appointment requests directly in their dashboard. Mums submit a request; you confirm or decline.
What payment methods are accepted?
We accept mobile money (MTN, Airtel, Zamtel, M-Pesa, and others) via PawaPay. Card payments coming soon.
Can I cancel my subscription?
Yes. You can cancel at any time. Your profile remains visible until the end of your billing period.
Be in the directory when mums choose their care.
List your practice so mums can find you when they decide where to book their care.
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